There’s no doubt about it Outsourcing is one of the quickest ways to grow your business.
Whether you’re just starting out or you’ve been in business for years, outsourcing can help you take your business to the next level!
And this exciting new article will show you EXACTLY how to outsource using my proven H.A.N.D.S. Free Formula™.
- H – HIGHLIGHT Your Needs. This is where you take a good look at your business and decide what work you need done in various areas, including ghostwriting, copywriting, marketing, customer service and more. You’ll be looking at both your short term and long term outsourcing needs.
- A – ADVERTISE Jobs. Once you know what you need, then you can start advertising your jobs in order to attract highly qualified freelancers.
- N – NARROW the Field. If you cast a wide net during the advertising stage (and you should), then your next step is to do your due diligence, which will help you narrow your list of prospective freelancers. Then you can hire the most qualified candidates!
- D – DELEGATE and Manage. In this step of the how to outsource formula you’ll discover how to brief your freelancers so that there are no misunderstandings. Plus you’ll find out how to manage them so that the work goes smoothly.
- S – SATISFY Freelancers. Good freelancers are a treasure, which is why you should seek to retain them. In this final step you’ll find out how to keep them satisfied so that they’re happy to remain on your team!
Here’s the best part:
You can outsource to suit your needs and your budget. If you have a big budget and you want to grow your business quickly, then you can outsource most of your regular business tasks.
That frees your time and leaves you to focus on the “high dollar” parts of your business (such as coming up with ideas and certain marketing tasks).
Alternatively, you can start slow and just outsource a few tasks in your business.
As your business grows, you can outsource more and more tasks.
You can essentially build a team of outsourcers to take care of virtually every business task.
What do I mean by “virtually every business task?”
Here’s a sampling of the type of tasks you can outsource to a competent freelancer:
- Article writing. This includes regular articles as well as articles that are optimized for the search engines.
- Blog posting. Your freelancer can write your blog posts as well as post them to your blog.
- Content creation. Whether you want to create an ebook, audio book or a video, you can hire someone to do it for you.
- Keyword research. A freelancer trained in search engine optimization can help you select keywords you’d like to rank well for in the search engines.
- Copywriting. A freelance copywriter can boost your conversion rate by creating powerful ads, sales letters, press releases, autoresponder emails and other marketing materials.
- Videos. Whether you want to create a video product or a promo video, you can find a freelancer to help you do the job.
- Web design and graphics. From full-fledged web design to a simple ebook cover, there are plenty of talented freelancers who can help you create a great site and/or all the graphics you need.
- Programming. Need a script installed? No problem. Need a script created? A talented programmer (or team of programmers) can help you turn your vision into reality.
- Marketing. You can hire affiliate managers, JV brokers, people to manage your pay per click campaigns, people to manage your publicity campaigns… and just about anything else you can think of.
- Customer service. You can hire someone to field all your pre and post-sale inquiries.
Point is, you can outsource just about anything.
But what should you outsource?
H – Highlight Your Outsourcing Needs
The first step of the H.A.N.D.S. Free Formula™ is to “Highlight Your Needs” – that is, you need to evaluate your business in order to determine IF you should outsource various “one-off,” daily, weekly and ongoing tasks.
Here are the three questions you need to ask yourself that will help you determine whether or not to outsource a particular task…
Question #1: How Much Does Outsourcing Cost?
If you outsource the right way, then outsourcing becomes an investment rather than an expense. And what’s more, you’ll often find that it’s less expensive to outsource as opposed to doing it yourself.
Here’s why: Time is money. Even if it feels like doing a task yourself is “free,” that’s not true. You’re spending time which is just like spending money.
That’s just an example. You can use this formula to determine what one hour of your time is worth to you.
Just take the amount of money you want to make this year and divide it by the number of hours you intend to work. The end result is your hourly worth.
Now figuring out whether to outsource just became easier.
You simply ask: Is it cheaper to outsource or to do it yourself?
However, even if it’s cheaper for you to do a task, that doesn’t mean you should do it.
Question #2: Are You Good at the Task?
Let’s say you can complete a task in two hours ($100 worth of your time), but you can’t find a freelancer willing to take on the task for less than $100. Does that mean you should do it yourself?
Not necessarily. If a freelancer can do the task better than you can, then it makes sense to outsource the task… even if on the surface it seems more costly than doing it yourself.
Tip: One example is copywriter. You may be able to create a sales letter for less cost than hiring a copywriter, but a good copywriter will pay for himself/herself many times over due to a high response rate.
Question #3: Do You Enjoy the Task?
The last factor to take into consideration is whether you enjoy the task.
Point is, you don’t necessarily want to outsource all the fun right out of your business!
Action Step: Decide what parts of your business you want to outsource. If you’re just starting out, you may consider outsourcing things like web design and writing. As you continue with this course, keep the above three factors in mind as you start making outsourcing decisions.
Then read on to learn about how price factors into your decision…
Why You Shouldn’t Shop Around For Outsourcing Based on Price Alone
Once you start looking for freelancers, you’ll likely notice that prices vary widely.
There are several reasons for these wide price ranges, including but not limited to:
- The freelancer’s experience level. Freelancers who haven’t yet built up a good reputation and a solid portfolio may charge less. However, once they start building their business, then you can expect the good freelancers to raise their prices (and they’ll likely be booked well in advance).
- The quality of work. This one is obvious: You get what you pay for. Basically, the more skilled the freelancer, the more you can expect to pay.
- How the freelancer has positioned him or herself in the market. A freelancer with a good “unique selling position” (USP) may charge more than those of a similar skill level and background. This includes those who specialize, such as a freelance writer who specializes in creating health-related content.
- Any extras the freelancer provides. Some freelancers may offer extra services (such as press release distribution) or even quality guarantees. These freelancers may charge more to cover their extra time, revisions, etc.
- Where the freelancer lives. Finally, one other factor that affects pricing is where the freelancer lives.
Bottom line: Do NOT shop around for outsourcing based on price, because you may be disappointed. You may end up losing money when you hire a better freelancer to re-do the task.
You’ve learned in fairly general terms about how to find and evaluate freelancers. Now you’re going to discover all you need to know about:
- Product creation specialists
- Content writers
- Copywriters
- Design and other technical freelancers
- Marketing and traffic-generation specialists
- Customer service/virtual assistant specialists
We’ll start with product-creation specialists and writers.
What You Need to Know About Outsourcing to Product-Creation Specialists
If you’re just getting started in business, you’re probably only going to start out creating one or two products in the first few months of your business.
That means that while you may not have an ongoing short-term need for these freelancers, you should think about them in the long-term.
That’s because you’ll probably create multiple products every year – and the number of products you create may grow as your business grows.
No matter what type of product you’re creating, there’s a freelance specialist who can outsource to.
In some cases, you may need to hire multiple freelancers to complete the job.
Here’s who you need to hire for the most common jobs:
- Voice-over artists. If you create audio products or video products, you may need to hire a voice-over artist for the narration (see ).
- Audio production. An audio production specialist can help you record and edit your audio. This includes removing background noise, cutting and pasting bits of audio and even adding music, fades and other special effects.
- Video production. This person can help you create and edit your video. If you choose a “full service” company, they can help with everything – including audio, video and even hiring actors, if need be. You can also hire those who just edit and polish your finished piece.
- Software specialists. These are software architects and programmers who help you turn a software idea into reality. (You’ll learn more about these sorts of technical specialists in later lessons.)
- Researchers. You may hire freelancers who specialize in researching topics (like the topic of your ebook) as well as researchers who scope out the competition (market research).
- Writers. You can hire writers to write the content for your videos and audio books. But of course you can also hire writers to create your text products (ebooks, reports, etc).
Of course product-creation writers aren’t the only types of writers you need to hire.
What You Need to Know About Outsourcing to Content Writers
You just learned about the different types of product-creation specialists you can hire. One big subset of that group are the content writers, who can create ebooks and other text products as well as all the other content you need.
Can one writer handle all your content-writing needs?
Maybe.
But if you find one writer who’s well-versed in all the different types of content writing, you may have to pay more.
That’s why you may decide to hire different writers to fulfill different writing functions, including:
- Product-creation writers. These are the folks who put together your ebooks, reports and perhaps the scripts for your videos and audio books.
Tip: These writers need to have the ability to do good research and put together a large product based on this research.
You can expect to pay more per word to have an ebook created than to have something like an article created.
- Article and blog writers. These folks may not have as good research skills as the product creators, but they don’t need them if they’re just creating short pieces for you. If you just need fodder for the search engines (and you’re not worried all that much about quality), you can get articles created for as little as a few dollars per piece.
Note: If you need high-quality content – such as content you put on your blog, submit to article directories or send to your list – then you’ll need to pay more to hire a writer who can engage your audience.
- PLR rewriters. PLR stands for private label rights content, which is content that you purchase the rights to modify and use as you please. Because you shouldn’t use private label rights content as-is, you may decide to outsource the task of rewriting and modifying this content.
- Sales copy writers (AKA copywriters). These are the most expensive writers, simply because you’re hiring them to write content that gets a specific response (such as a sale). These writers can create sales letters, classified ads, pay per click ads, press releases and much more. Since this is a specialized type of writing, we’ll cover this topic in a separate lesson.
- Proof readers/editors. These folks don’t actually write your content. Instead, they polish the content to make it shine. Prices vary according to how much work you need done. This ranges from fixing simple spelling and grammar errors all the way to editing and re-arranging text to make it flow better.
Make sense?
Now let’s turn our attention to a writing specialty: Copywriting.
Copywriting – What do you REALLY Need and How To Outsource?
Copywriters are the folks who write sales copy.
This includes:
- Sales letters.
- Squeeze pages / landing pages.
- Autoresponder messages (promotional).
- Pay per click (PPC) ads.
- Author bylines (those ads you put at the bottom of the articles you submit to the article directories).
- Classified ads.
- Display ads.
- Radio and TV ad scripts.
- Promotional flyers.
- Promotional brochures.
- Press releases.
- Lead-generating reports. (While you can certainly hire a regular ghostwriter to create a lead-generating report, if the report has a promotional tone – and you expect it to turn leads into buyers – than you may want to hire a copywriter for the jobs.)
- Affiliate and JV recruitment letters, emails and ads. (For example, the web page you create to get more affiliates.)
- Promotional materials for your affiliates, such as ads, solo emails, promotional reports, etc.
- Product reviews.
If you want content that converts readers into subscribers or buyers, then you need to hire a copywriter for the job.
And as you can see, you’ll likely have an ongoing need for copywriters (meaning you can probably give a copywriter a new job on an almost weekly basis).
Note: Once you start shopping around for copywriters, you’ll likely notice that these are among the most expensive freelancers. But if you hire a good copywriter, it’s an investment, not an expense. That’s because a good copywriter can provide a measurable boost to your bottom line.
Now, while some copywriters can create all the types of content listed above, you’ll probably need to hire different copywriters for different types of jobs.
That’s because some copywriters tend to specialize.
While there are no hard and fast rules, here are the specialties you usually see:
- Sales letters, squeeze pages and other landing pages.
- Autoresponder (email) messages.
- Press releases.
- Short ads (such as pay per click or classified ads).
- Lead-generating reports.
Action Step: Determine what types of marketing you intend to do… and thus what types of copywriters you’ll need to hire both in the short term and long term.
Then read on to learn about how to outsource technical freelancers…
How to Build Your Design and Technical Team of Freelancers
Before I start listing the different types of technical freelancers, let me make one note:
Note: It’s a good idea to learn how to do basic maintenance on your own website, such as being able to upload a file. Otherwise, you’ll be at the mercy of your webmaster every time you need even the simplest of changes to your site.
Now here’s the thing: Uploading a file takes but a few seconds. So if you learn this easy task, then you can do it yourself in 10 seconds, rather than waiting hours or even days for someone else to do it.
With that out of the way, let’s look at some of your short and long-term technical and design needs…
- Web design. This is the person who designs your overall website. This person can do it completely from scratch, or you can hand over a template and ask him or her to modify it.
- Web maintenance. This is as simple as uploading files and making changes. If you have a script-heavy site, however, then this person may make sure your database files and scripts are in good working order. And a good technical person will help ensure your server doesn’t crash under a heavy load.
- Graphic design. Your web designer will likely be able to do some graphics for your site. However, you may hire someone separately to do other graphics, such as ecover designs or banners.
- Blog design. This is someone who specializes in creating unique blog designs, such as a unique WordPress theme.
- Altering blog functionality. This is someone who can deal with the coding end of a blog to change the way your blog functions.
- Script installation. This is someone who simply installs and customizes scripts (such as a forum script).
- Software and scripts creation. Whether you’re creating these for your personal use (such as a unique ecommerce solution) or you’re creating software products to sell, you’ll need a script programmer and software architect to complete the jobs.
- Miscellaneous programmer. If you intend to sell things like iPhone apps, you’ll need a coder to do the job.
As you can see, you’ll need some of these freelancers on a weekly basis (such as designers and webmasters/web development), while others you may need a couple times per year.
Action Step: Use the list above to determine your needs.
How to Determine Your Marketing Needs
The next group of freelancers you’ll want to consider are those that help you carry out your marketing and traffic-generation tasks. We’ll get to those in just a moment. But first…
You’ll note that some of these tasks (like link-building) are time-consuming and relatively “low dollar” tasks.
That means that the time you put into them does not return a big investment, so it’s better to outsource the task. This is particularly true if you value your time. (And you should!)
However, some of these tasks are high value tasks.
Now let’s take a look at your short-term and long-term outsourcing needs…
- SEO and link building. These folks are responsible for keeping your pages on top of the search engines for niche-relevant words. You can hire a full-service search engine optimization company, or you can hire people to do parts of the process (such as creating SEO content, researching keywords or building your incoming links).
Note: This is generally an ongoing task, meaning you’ll probably have a monthly outsourcing contract with your SEO specialist.
- PPC management. This primarily refers to AdWords campaigns, but most PPC managers are happy to run other PPC campaigns for you.
- Publicity (public relations manager). This is someone who gets your press releases printed and lands you interviews with the media.
- Affiliate management. This is someone who builds your team of affiliates, gives them the tools they need to do a good job and keeps them motivated. This person can be paid a flat fee or a percentage of affiliate profits.
- Joint venture brokering. A JV broker takes a cut of the profits for introducing you to “big players” in your niche.
- Launch manager. This is the person who helps orchestrate your product launches. Sometimes this includes affiliate and JV partner recruitment, marketing consultations and even advice about technical issues (e.g., server loads).
- Email manager. This person manages your email lists, sends regular emails to your subscribers, etc
- Content marketing. These are writers (whom we discussed before). They’ll help you create content for article directories, your blog, social media sites, etc.
- Conversion expert. This is someone who works with you on all parts of your marketing process to improve your conversion rate.
Example: This person can test, track and tweak everything from your sales letters to your ordering process to your marketing campaigns.
- Viral marketing. This person helps you create buzz in your niche using tools like viral YouTube videos.
- Branding specialists. This is someone who helps you create and deploy your branding strategy.
Action Step: Use the above list to determine your needs.
Tip: You’ll probably want to start with tasks such as PPC and SEO management.
A – Advertise Jobs
Now that you have an idea of what you’d like to outsource, it’s time for you to seek out competent freelancers to build your outsourcing team. And that’s exactly what you’ll learn how to do in this section.
Let’s start with one of the most common places to find freelancers…
How to Outsource by Finding Freelancers on Freelance Sites
One of the easiest ways to get a whole pool of freelancers to choose from is by posting an advertisement (i.e., your project specifications) on a freelancing site.
Here are four of the more popular freelancing sites:
- – This is one of the largest and most-established freelancing sites. You’ll likely find a big pool of freelancers from which to choose on this site. However, you’re not as likely to find “bargains” on this site, simply because of the fees that the site charges freelancers. Nonetheless, you can find some very high-quality freelancers here.
- – Another well-established site. This site puts a slight emphasis on freelancers who charge per-hour for their work versus per project. If you’re hiring for something like a customer service job, then per hour is fine. Otherwise, if you’re hiring a programmer, writer, designer or similar, then it’s better if you hire per job so there aren’t any surprises.
- – This site used to be called rentacoder.com. Because of this, vWorker is a good place to find programmers, designers and other technical freelancers.
- – This is one of the older freelancing sites. It also specializes in connecting you with programmers, designers and other coders.
If you run a search in Google, you’ll undoubtedly find dozens of other freelancing sites.
But for best results, stick to the above well-known sites.
Not only will you find a bigger pool of freelancers – many of them with verifiable feedback ratings, portfolios and references –but you’ll also be offered some measure of protection.
That’s because these established sites often have their own escrow services, so you can be assured of not losing your money when you hire someone.
N – Narrow the Field
By now you probably have a big list of potential freelancers for different facets of your business.
Now the next step of the H.A.N.D.S. Free Formula™ is to “NARROW the Field” by doing your due diligence.
We’re going to start by talking about this in general, and then you’ll learn how to evaluate specific kinds of freelancers.
Here are the first three things you need to check…
1. Check Feedback
If you’re hiring from a freelancing site (like elance.com), then you can check your prospective freelancer’s feedback rating.
Here’s what to look for:
- Someone with an established history (at least six months in business, but a year or more is preferable).
- Someone with a lot of feedback. You may find people who’ve been on the site for years, but they only have a few feedback ratings since they use the site so infrequently. Unless you can find other information about these prospective freelancers elsewhere online, it’s better to stick with those who’ve worked with a lot of other people (and have the feedback to prove it).
Overall good feedback rating. Those who do a lot of business will occasionally get complaints, so a handful of complaints in a large sea of overall positive feedback shouldn’t be a deal breaker.
2. Check References
Many freelancers who have their own websites post testimonials and references on their websites. Where applicable, check these references by actually emailing the person who gave the reference.
If there are a large number of references, you can just select a random handful to check.
Simply email the person, tell them you saw their reference on the freelancer’s website, and ask them if what they said on the site still stands (and if not, ask why not).
3. Check Portfolios
The third item you need to check is the freelancer’s portfolio (samples), where applicable. This is especially important if you’re hiring a writer, web designer, or graphic artist, as you want to be sure that you like the freelancer’s style.
If you’re hiring a writer, you’ll also want to check if the writer has ever written in your niche before. If you have a “typical” niche (like weight loss), this isn’t that big of a deal.
- Run a Search for Contact Information
Next, run a search for all known email addresses and telephone numbers.
This search is more reliable because rarely do you find different people who at one point had the same email addresses or telephone numbers.
Again, you’re looking for a pattern of complaints.
- Check the Freelancer’s Website
Next, run a search for the freelancer’s web link (www.domain.com). Be aware that sometimes domain names are sold, so it’s possible the freelancer hasn’t owned the domain for long.
- Browse the Freelancer’s Posting History
As mentioned before, if you find a freelancer on a forum, then you can check his or her posting history. You can also do this if you find the freelancer on a site like or . Overall, look for someone who conducts him or herself professionally.
Now that you know what to look for in general when evaluating freelancers.
How to Outsource and Hire Freelancers
If you’ve followed the “due diligence” guidelines in the last two lessons, then you’re now able to evaluate any freelancer and make hiring decisions.
Now let’s talk about the actual process of hiring someone, starting with the first step…
- Screen Multiple People
Some people hire multiple people for the exact same job, simply to be able to compare head-to-head who does the best work. However, that’s not necessary.
Instead, you can hire multiple people for similar jobs.
Examples:
- Hire a group of five writers to each create five articles for you (all articles should be in the same general niche for easier comparisons).
- Hire a group of three graphic designers to create an ecover graphic for you.
- Hire three researchers to create a keyword list for you.
You see, even though you’ve done your due diligence so that you know the prospective freelancer does good work, for some reason the two of you may not work together well.
Perhaps you have troubles communicating your vision to a particular freelancer. Or maybe you just don’t like the freelancer’s style. It happens and it doesn’t make you or the freelancer bad people. It just means the freelancer isn’t suited to your particular job.
Tip: If you’re happy with the work that all your freelancers produce, great! That way you have multiple backups in case your first-choice freelancer is unavailable the next time you need a project completed.
- Sign Legal Agreements
Before you start working on a project with a freelancer, you should sign a legal agreement which lays out the terms and scope of the project. This includes:
- Payment terms. This is where you work out how and when the freelancer will be paid.
- Delivery deadlines. You should certainly list the final deadline here. But on bigger projects you may have other milestone deadlines. Be sure to work these deadlines out with your freelancer, as you’re probably not the only client he or she is servicing.
- Scope of the project. This is where you list exactly what you’re paying the freelancer for.
- Independent contractor’s role. Here you state that your freelancer is an independent contractor (not an employee) and is thus responsible for his or her own taxes and for following other applicable laws and regulations.
And any other terms that are important to you or your freelancer (such as what happens if the deadline is missed, what types of revisions are offered, etc). This agreement should protect both you and the freelancer.
Note: Please note that some freelancers have their own contracts which you can read and sign. If not, you’ll want to have your lawyer draw up a generic agreement that you can use with all your newly hired freelancers.
- Send a Detailed Brief
Your freelancer isn’t a mind reader, which means you need to offer a detailed project brief.
Note: You’ll learn more about these briefs in later lessons.
- Start Small
Do NOT give a new freelancer a big project. Instead, start with multiple small projects so that you can evaluate his or her work and your working relationship.
Action Step: Contact your lawyer to get a generic agreement drawn up.
D – Delegate and Manage
We’re now at the “D” of our H.A.N.D.S. Free Formula™: “DELEGATE and Manage”.
The purpose of this step is to now make it easy for your freelancers to complete the jobs you’ve assigned them.
Over the next several pages you’ll get:
- Sample project briefs/questionnaires for each of the main types of freelancers (writers, marketers, designers, etc). This will help reduce misunderstandings and miscommunications.
- Protocol checklists you can use to make the project run smoothly.
- And in some cases tips for managing different types of projects and freelancers.
the final step is to learn how to keep your freelancers satisfied and happy so that they remain on your team.
S – Satisfy Freelancers
Over the last several pages you’ve learned how to “HIGHLIGHT Your Needs”, “ADVERTISE Jobs”, “NARROW the Field”, and “DELEGATE and Manage”.
Now it’s time for the final step: “SATISFY Your Freelancers.”
Chances are, you put a lot of work into finding the right freelancers. You did your due diligence and took time to show them how you like specific jobs to be completed. And that’s why you don’t want to do this task very often.
That is, you don’t want your freelancers to quit and move on. Instead, you want to keep them motivated and happy to work for you.
Here’s how to do exactly that…
- Offer Praise
Your freelancers are just like anyone else. And that means that words of praise can go a long way in keeping them happy and motivating them to do a good job.
Point is, don’t make the mistake of only talking to your freelancers when they’ve done something wrong and/or when you need to offer criticism.
Instead, recognize a job well done. Tell them what you liked about their work.
Be generous with your praise and verbal rewards. Doing so makes for a more pleasant work environment and boosts morale.
Tip: Naturally, you will need to offer criticism from time to time. If you’re dealing with a freelancer who overall does good work for you, then use the “bookend” method when being critical. This means you offer a word of praise, then tell your freelancer about the work that needs improvement and then offer another word of praise.
- Provide Bonuses
From time to time you may want to motivate your good freelancers with unexpected monetary bonuses. Some employers traditionally offer yearly bonuses (usually at the end of the year). However, it usually works best if you offer bonuses all throughout the year… specifically on projects for which your freelancer has done an exceptionally good job.
Note: Be sure to tell your freelancer exactly why you’re providing the bonus.
- Make it Easy for Your Freelancers to Do Their Jobs
Finally, you can create a more pleasant work environment by making it easy for your freelancers to do their jobs. Here’s how:
- Be accessible.
Don’t act like it’s a bother when your freelancer contacts you with questions… otherwise, the next time your freelancer may not do it (and you won’t get the results you hoped for). Instead, encourage questions and answer them promptly. Give your freelancers an email address or other contact information that you check frequently.
- Provide written instructions and other documentation.
You may prefer to talk to a freelancer on the phone because it’s quicker. However, you should still follow up with written instructions. That way a freelancer can always reference your written instructions, which helps reduce misunderstandings, forgotten tasks, etc.
Secondly, you’ll also want to provide written “manuals” and documentation for common tasks that you can use to train your freelancers.
Tip #1: You may even have your existing team help you create this documentation, since the experienced staff will know the best and most sufficient ways to handle these tasks. Providing detailed documentation to new hires makes it easier for them to learn their tasks.
Tip #2: In addition to written documentation, you may offer videos. This is particularly useful if you’re demonstrating how to use software, such as your Help Desk software or your preferred keyword tool.
- Create process maps.
Another tool you can use to help train your staff is a process map, mind map or decision map. This shows your staff how to carry out specific tasks and in what order they should complete the process.
You can also create “decision trees” that help your staff deal with specific issues.
- Compile contact-information lists.
Finally, you’ll want to provide contact information for all team members that need to speak to each other.
This saves you time because you don’t have to be a “middle man.”
Instead, the team members can speak directly with each other rather than going through you.
Conclusion
And there you have it – you now know how to find, evaluate, hire, train, manage and motivate your freelancers using the H.A.N.D.S. Free Formula™!
Let’s recap the steps:
- HIGHLIGHT Your Outsourcing Needs. Here’s where you determined your short-term, long-term and ongoing needs for a variety of freelancers, including writers, programmers, designers and more!
- ADVERTISE Jobs. This is where you learned a variety of ways to find competent freelancers, both locally and around the world.
- NARROW the Field. In this step you learned how to find the right freelancers for the job by doing your due diligence.
- DELEGATE and Manage. In this step you learned how to brief, communicate with and manage your freelancers.
- SATISFY Freelancers. Finally, in this last step you discovered how to reward and motivate your freelancers as means of retaining them.
If you haven’t already done so, your next step is to take action.
If you’re just starting out, you may outsource a smaller number of jobs. In particular, focus on those jobs you can’t do (like web design or graphic design) or those “low value” jobs that are simply cheaper to outsource (such as article writing).
As your business grows, you can increase the amount of tasks you outsource.
Eventually you can outsource virtually everything… which leaves you to spend your days coming up with product ideas and marketing strategies!
Point is, if you want to enjoy more free time in the near future, you need to start outsourcing today.
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